Search Motor Marketing of a web page indicates improving a web page for the focused search phrases so that web page rankings greater in look for crawlers for those search phrases. A web page when rated greater in search engines with a keyword and key phrase then it indicates if an web surfer reveals Google, types the same keyword and key phrase in the look for bar and click look for then the web page will appear in top pages in that particular look for. White hat SEO is very successful for a web page because if a web page is looking for engine-optimized for a particular keyword and key phrase, then the web page will get plenty of unique guests.
First is White Hat SEO strategy. It is the most efficient strategy because the primary aim of this strategy is to create high quality material first. In this strategy, professionals create useful content for people and not for Google or other look for crawlers. Top position in this strategy comes from marketing savvy and high quality material.
White hat SEO professionals believe the fact that "Content is King" and so they focus more on composing high quality material rather than playing techniques to get detailed in Google. This hat include actions such as composing high quality content, posting to high PR content submission sites, playing community conversations, posting web page to look for crawlers etc.
Second is Grayish Hat SEO strategy. It is different from White Hat SEO. The idea of this hat is if you are ready to take threat, you will be compensated. Link buying is an example of this hat. If Grayish Hat SEO strategy is used smartly then it may not ban the web page in Google and the web page will soon be compensated with an excellent white hat SEO position. The chance of getting prohibited is low because this hat does not break any idea of Google engine or Google. The outcomes are also obtained quicker as in comparison to White-colored Hat.
If someone requests me that which hat should I choose then my answer will be simply White Hat SEO because Grayish Hat can show outcomes but is dangerous to apply and should not be used much in any web page anticipating benefit in the lengthy run. There is an old saying, "slow and stable victories the race" and it exactly suits in the case of White Hat SEO.
Surely you can get detailed in search engines using Grayish Hat in smaller time but it is possible that your web page may be penalized soon by the search engines. White-colored Hat can bring great outcomes in the lengthy run.