Search engine optimization commonly referred to as SEO, aims to help your website rank higher in the search engine results pages. Finally, it leads to more visitors, more sales revenue, and also helps your website make more profits. In the SEO industry, there are two types of SEO which you need to know. That is white hat SEO and black hat SEO. White Hat SEO is the method of embarking on the genuine SEO methods whereas Black Hat SEO is the unlawful process of acquiring wrong SEO practices for quick gains. This article specifically talks about the white hat SEO.
There are a number of ways through which you can be able to implement white Hat SEO techniques in your e-commerce or blog site. These include the following.
Use Meta tags proficiently
A Meta tag is an HTML tag that has the information concerning your page. Keyword and descriptive stuff are the most important characteristics of Meta tags. The descriptions in the Meta tags are the short descriptions which you give for your page. The most essential keywords in your web pages are positioned in Meta tags. The character length for Meta tags is at least155 characters.
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In case you use your Meta tags proficiently, you may not only concentrate on your content but also make it easier for web researchers to locate your website. One thing which you require to do when creating your Meta keywords is select a set of words as well as long tail phrases that you would like to incorporate in your pages. You need to use Google analytics to classify the most frequently used keywords and also search phrases. You also need to take some time investigating your competitor’s website.
Create clear and descriptive URLs
Search engines give focus mainly on URLs which closely reflect the website content. For instance, in case your service is content writing then, a website name such as catchycontentcreator.com would be more suitable than something like markart.com. For excellent results, try to incorporate any of your niche keywords or even long tail phrases in your site’s name. What you also need to know is that descriptive URLs do wonders to the rankings your search engine.
Write meaningful anchor text
Anchor text refers to the clickable texts in your webpages. When it is clicked, it takes the site visitors to the equivalent hyperlink. You need to craft significant anchor text in your content.
Create quality backlinks
Search engines views backlinks as the number of votes awarded to your website. Backlinks are the links with which you link your site to your parent website. It also comprises the links which you get from other sites. Though, backlinks are not just about the quantity, it as well involves the quality of the backlinks. One great way of building quality backlinks to your website is through guest posting.
Update your content regularly
Search engines love new content. They do not like a website that has not been updated for weeks. Therefore, it is very essential that you update your site regularly. This not only drives more traffic to your site but also gives a new experience to the readers.
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